Propel Signs & Graphics Stays on Top of the Sign Industry with Customized Training from Signworld!
Being on the cutting edge of the trade does not happen by chance. As an innovative sign shop owner, it is up to our team to undergo new training whenever it becomes possible. Another aspect of sign industry training is attending exhibitions. One example is the 2022 Signworld Trade Show.
The Trade Show Brings in the Industry’s Greats
A trade show is not just something that we prepare our clients to attend. We go, too. This year, we met representatives from Awning Innovations, Peachtree City Foamcraft, and Impact LED Signs. Being a business owner alliance, Signworld offered attendees to visit a signmaker track and an owner track.
The Owner Track Prepares Your Local Sign Shop for Excellence
Our team learned several tips and tricks that have enhanced our functionality and ability to serve clients.
- Networking. Connecting with others in the trade is an excellent method for offering more services to our clients. For example, franchise owners can be secure in knowing that we can make signs and another Signworld business partner can install them.
- Customer satisfaction. It is not enough to design, produce, and install excellent signage. Rather, we learned that building long-term business relationships with our clients depends in large part on how they interact with our brand. How do interactions with our staff members make them feel?
- Company culture development. Our business clients already know how crucial it is to have a company culture. However, did you know that the vendors you work with also need to develop this within their businesses? The trade show offered a workshop that taught us the ins and outs of this process.
By the way, going through these workshops also helped us in another way: We now have an even better understanding of how to encapsulate your brand details in the signage we design, build, and install for you!
Facility Tour Attendance Pulled Back the Curtain on Manufacturing Techniques
Impact LED Signs, which we mentioned earlier, invited Signworld owners on a tour of the facility in Lousiville. Going there was an amazing experience. Our shop already works with a lot of clients who request LED signs. Seeing the manufacturing component of these products helped us to see new usage options that we would not have thought of before. This is another advantage for our clients.
Committed to Ongoing Sign Industry Training
This Signworld training opportunity was a great time for learning from industry insiders. We talked about graphic design, listened to specialists reveal their workflow secrets, and underwent training in strategic business planning that is a direct reflection of a company’s brand conversation. From there, it was easy to connect the business model, brand conversation, signage presentation, and brand encapsulation with materials, fonts, and color palettes.
However, do not just take our word for it. While we gladly share more insights with you about the workshops and facility tour, we want to show you how we can channel our ongoing training into even more customized signage for your company. Call Propel Signs & Graphics today to discuss your next project!